2009 New Business of the Year

New Wave Coffee named New Business of the Year

2557 New Wave Coffee interior 013Congrats to New Wave Coffee! Just a couple of weeks ago, the Logan Square Chamber of Commerce named New Wave, with less than five months under its belt, this year’s New Business of the Year.

Zach and Susan continue to make New Wave at 2557 N. Milwaukee Avenue/3103 W. Logan Boulevard welcoming and exciting.  At times they’ve had to scramble to order tables, chairs and coffee cups to accommodate all their customers.  All our local businesses should be so lucky.

A Third Place on Milwaukee Avenue

When I first wrote about New Wave in Change, I labeled it as a “third place”:

It’s great to have a true “third place,” a term originated by Ray Oldenberg in his book, The Great Good Place: Cafés, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community, to signify a place that’s neither home (first), nor work (second), but a “third place” for people to hang-out with good company and converse.

2557 New Wave Coffee interior 012New Wave Coffee Customers Find a
Third Place on Milwaukee Avenue

With solo pursuits in free Wi-Fi, clearly there is also an element of “bowling alone” (from Robert Putnam’s book, Bowling Alone: The Collapse and Revival of American Community, about the decline in social capital and civic engagement).

But I know I’ve used New Wave Coffee on several occasions as a place to meet up with folks, and many others appear to be finding that third place in New Wave Coffee.

conversation starter: What place in the (or your) neighborhood do you use as a third place and how does it serve you in that capacity?  What other type of place (that doesn’t yet/quite exist in the neighborhood) can you imagine that might serve you as a third place?


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