Scene in Logan Square: Logan Square Farmers Market

2008 LS Farmers Mkt.phpLogan Square Farmers Market opens its 2009 season on Sunday, June 7, 10:00 a.m., and continues Sundays through October, at the southeast corner of Milwaukee Avenue and Logan Boulevard.

In addition to the early summer produce from farms like Temple Farm Organics (click for a June coupon), Mike and Clare’s Farm, and Jake’s Country Meats, this week there will be prepared food from Vella Café, Fonda del Mar and Cook au Vin (next week Treat will also join the market).

And that’s not all, there will be soaps and cookies and yarns and pies.

There will be music and seed-planting and other kids activities.

And then there’s the general neighborhood socializing.

Logan Square Farmers Market as Third Place

You might even call the Logan Square Farmers Market a “third place” in the neighborhood.  Ray Oldenberg, in his book The Great Good Place, states that post offices once filled this function (see 2009 New Business of the Year for more on third places).  I can see that more in a tiny town like one where my great aunt and uncle used to live, than in Logan Square’s post office, but in Logan Square I think the farmers market does fill that role.

A conversation starter:  How do you use the Logan Square Farmers Market?  Are you likely to frequent other Logan Square businesses before or after a visit to the market?  Are you likely to participate in other neighborhood activities surrounding a visit to the market?


2 Responses to Scene in Logan Square: Logan Square Farmers Market

  1. erica says:

    The great thing about the Farmer’s Market is that it is not just a shopping experience, it’s an event. I heard people discuss attending as part of their weekend activities, like they would going to a concert or other social event. I was at the Logan Square market for several hours on Sunday and was very surprised to see how people used it. It was not like a shopping experience – or even an Art Fair where people wander the aisles and then walk away(although aesthetically it is sort of set up the same way). People mingled, wandered, sat down, stayed for a very lengthy period time, ate a little, chatted with vendors, ran into friends. There was entertainment for families and all of this brought a lot of depth to what I assumed initially would be a more transactional experience.

    erica: You hit on why I label the farmers market as a “Scene in Logan Square.” Perhaps you’ll want to submit it as part of MPC’s What Makes Your Place Great? contest as described in Great Places in Logan Square. ~ Lynn

  2. Matt B says:

    I love the Farmer’s Market and have been attending it faithfully with my family since it began, but I wonder if there is a limit to how overpriced the market can get before it just becomes inaccessible to people. I understand (and agree with) the concept of paying a premium for reconnecting community, establishing relationships with farmers and bakers, etc., but last Sunday I shelled out ELEVEN dollars for a baguette and two pastries! We wanted to patronize some of the other stalls, but just like that we were out of cash. It seems like every year the prices just keep going up and up. I know, supply and demand. People are willing to pay these kind of prices. But I’ve also heard much grumbling in the neighborhood that the main reason people don’t make the Market a part of their Sunday routine is the exorbitant prices…what do you think?
    That being said, it will be nice to see how New Wave and the Market work in tandem to create some fun (and expensive) Sunday afternoons!
    BTW, I just found this blog – it’s a great conversation about the neighborhood.

    Matt: Glad you found your way here.

    I hear that New Wave had one of its best business days ever last Sunday, on its first day cohabitating with the farmers market. This highlights the idea of triangulation. People generally like to partake in multiple activities in an outing and if you can make them in close proximity to each other, they can feed off each other.

    And, how do we provide a little something for everyone (in budgetary terms)? I’m glad to hear you recognize the premium value in acting/buying local and the experience. You might liken it to a choice between eating at home or eating in a restaurant. At home is probably cheaper, but you can’t get the same experience, and you pay for that experience. You might say the market trumps eating out tho as you can experience the social aspect and some of the activities like the music without having to make a purchase, tho they are encouraged 🙂 . Like erica writes, it’s more than a transactional experience. ~ Lynn

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